How to Unlock the Power of Instagram for Real Estate Marketing

How to Unlock the Power of Instagram for Real Estate Marketing How to Unlock the Power of Instagram for Real Estate Marketing In the past, we did a deep dive on Facebook and how to leverage its near-universal reach to market your real estate services. We covered how to set up your page,  grow your following, and get results from advertising. Now, lets talk about using Instagram to zero in on some critical demographics. Millennials are one of the top demographics of home buyers this year. More than half of them are active Instagram users. Insta also claims a lions share of high-income households, so it produces highly qualified leads. It also boasts nearly twice the engagement rate of Facebook. And a shocking number of real estate agents are still sleeping on this platform.   If youre smart, that just means less competition for you. Since Instagram is owned by Facebook, many of the lessons we already covered apply.   But lets dig into some specific strategies for Facebooks younger hotter sibling. Getting Set Up on Instagram The general principles of setting up your account are the same as Facebook, ­ ­but Instagram is much simpler: Pick a to-the-point username consistent with your branding. Upload a professional-looking headshot as your profile pic at 400px square. Like Facebook, it will display as a circle, so youll lose any content in the corners. Fill out your profile, including your website, contact info, and a 150-character bio that describes your target audience, niche, and the area you serve. Link your account to your Facebook business page by clicking Switch to a Professional Account. You can (and should) link Instagram and Facebook. Youll be able to manage ad campaigns and post schedules from one location, automate cross-posting, and review all your performance statistics in the same place. Plus, youll get business-only features like a contact button.   Having a business account also allows you to post from your desktop with approved third-party tools.   Regular Insta users can only post from the mobile app. Posting Principles for Instagram The basic principles for Insta posts carry over from Facebook: Keep things brief Hashtag or @ people only when relevant Use analytics to guide your content Experiment with posting times and frequencies. There are, however, a few critical differences from your Facebook posting strategy: Use original content. Whereas we recommended sharing helpful third-party info on Facebook, Insta is all about the content you create. Sharing an article link in the caption is just fine, but photos and videos should be all yours. Be more salesy. On Facebook, we recommended that only 1 in 5 posts serve your bottom line, but you can tip that towards sales on Insta. How to Post on Instagram If youre going to use third-party apps to manage, optimize, or edit your Insta content, then your Instagram workflow will vary based on your tools.   But here are the old-school basics, along with tips for getting the most out of each post. Choosing and Editing Content To create a new post, hit the plus icon at the bottom of your app. You have three choices for sourcing your content: Gallery, Photo, or Video. Photo and Video let you immediately capture and post content in-app.   But it limits some of your posting options.   You can only post one photo at a time, and your choices are restricted to adding an Insta filter (photo or video), using the Insta editing tools (photo only), and choosing which frame of a video will be the cover. But when you choose Gallery, you can add either photos or video with more flexibility. Options include: Pick the gallery where your media is stored. Touch the photo and drag to re-center your picture in Instagrams default-square format. Click the reframe icon to show the whole photo, with white space above and below. (Note: this doesnt look very nice, so try to make your content work as a square). Click the infinity icon to make your content Boomerang. Click the layout icon to combine multiple photos into one collage-style image. Click Select Multiple to post more than one photo as a collection of separate pictures. Once you click Next, youll advance to a page with filter and editing options. If you choose to post multiple photos at once: The order in which you touch the photos is the order in which theyll displayâ€"youll see number icons in the upper right. If you make a mistake, backtrack by unchecking the numbers and reselect in the right order. On the next screen, you can apply a filter to all photos from the bottom menu, or you can touch the icon in the lower left of each photo to edit individually. Write a Caption Once your photo(s) or video are just right, youll advance to a screen with a lot of options, including the ability to write a caption. Instagrams limits are pretty liberal, but research shows these are the best practices: Description 138-150 characters long. And here are some great tips on how to make the most of them. 3-10 relevant hashtags. Hashtags are critical for boosting visibility. You should do research on the best hashtags for your specific market, but try this great list of suggestions on where to start. Add Location Although your hashtags will contain location information, you should also use the add location featureâ€"its another visibility booster. Instagram will suggest locations based on your current GPS, but when youre promoting listings, make sure youre entering the propertys location, instead. How to Post an Instagram Story or Instagram Live When youre looking at your home screen on Insta, youll see an icon at the top to create Your Story. When you create a Story, its different from a normal post because: It only exists for 24 hours, then its deleted (unless you save to Story Highlights) It exists outside of the normal feed (at the top of the app on mobile, to the left on desktop). It causes your icon to light up in an eye-catching way. You can choose a Live option and speak to your followers in real time. Either you save that to Stories or go live-only. This introduces some interesting promotional options.   Its also a way to make a post stand out from the norm. Find some great tips on using Stories to the best effect here and here. Best Content for your Real Estate Account You should experiment with the content and format that performs best for you, but here are some common content strategies for the platform: Your most photogenic listings. Using multi-photo posts, you can show off the exterior, interior, and amenities just like a listing page Virtual tours. Insta videos give you up to 60 seconds to give followers a sneak-peak of future listings. The exclusivity is a great incentive to follow you. Open house reminders. Using the Stories format will put your reminder front and center in your followers app. And since Stories disappear after 24 hours, its the perfect way to promote an impending event. Featured services. For example, before and after shots can showcase your staging prowess. Happy clients. Whether in the form of a testimonial video, a selfie with you, or a shot of them mugging in front of their new home, this acts as social proof that youre great at your job. Local flavor. Businesses you love, parks, museums, local events, whatever makes living in your target area great. Single photo posts are probably best. Tag the business or attraction so they know youre cross-promoting! A little something personal. People want to see your personality on Insta. Share your new puppy or your passion for mountain biking, just keep it uncontroversial and in proportion to your professional goals. If it makes you more relatable and/or shows off the lifestyle youre selling, all the better. Interacting on Instagram Our advice for interacting with other users carries from Facebook: engage but be professional.   Reply to comments on your posts, and comment on theirs in return. Avoid controversy. And if you run into someone rude, stay unfailingly polite. Advertising on Instagram Instas advertising platform is nearly identical to Facebooksâ€"in fact, youll manage them in the same admin. The ad formats are slightly different, mirroring Instagrams post types. Since Insta is visual, all the ad formats are a good bet.   Experiment and see what works for you. Otherwise, all our advice from Facebook advertising applies. Bottom Line Facebook is great for establishing a reputation for being a knowledgeable and savvy agent.   You want people to take that message from your Instagram, too, but you can also leverage Instagrams format to give behind-the-scenes insights and show off your best listings. Did you find this helpful? Great!   Our mission is to help you advance your career through learning.   Check out the  Continuing Education courses  we offer in your state!   It’s a convenient, affordable, and effective way to meet your license renewal requirements.

Modernizing Your Executive Resume for 2017

Modernizing Your Executive Resume for 2017 It's generally comprehended that you have around six seconds to establish a connection with a recruiting chief with your resumeâ€"in any event, for officials. The test is making irrefutably the greater part of those six seconds in inventive manners without being too absurd. In certain perspectives, it's acceptable to have a conventional resume, however it won't damage to modernize it a piece. Obviously, composing a successful resume in the present serious official world can be troublesome, so here are a few hints for modernizing your resume for 2017. Concentrate on the Top Third of the Page This is a key factor for any resume, regardless of whether they're customary or present day. Present day resumes, be that as it may, take into consideration greater imagination. For example, consider including a sprinkle of shading. At the point when you converse with official resume journalists about the employments you're applying for, they may recommend utilizing hues just for headings or in your own data segment, yet not in your accomplishments. The top third of your resume is the thing that selection representatives see first, so it's significant for it to stick out. Utilize the Right Amount of Creativity Most expert resume composing administrations will instruct you to abstain from utilizing dynamic hues for your resume in case you're going after an official job. On the off chance that you try too hard, it will appear as though you're going after a designs or advertising position. Official selection representatives will in general like conventional resume positions, so utilizing the perfect measure of imagination to get saw can be troublesome. Rather than utilizing brilliant hues, utilize diverse content sizes and bolding as another option. Think about the ATS System Numerous official resume authors will in general avoid a great deal of inventive things like tables, text boxes, outlines and other comparable items. The explanation is if a business runs your resume through an ATS framework, it will most likely be unable to perceive catchphrases. You can even now modernize your resume by utilizing a bigger book size, bolding, italics, underlining, featuring and different highlights to feature explicit achievements. This will guarantee your catchphrases stay unblemished and you'll additionally have a resume that stands apart among the rest. Then again, not all organizations utilize an ATS framework and you need to include a touch of arranging innovativeness to speak to natural eyes too (for example HR, enrollment specialists, employing chiefs, and so on.). Composing a powerful resume takes some time and aptitude, and that is actually where Professional Resume Services exceeds expectations. In case you're hoping to modernize your official resume this year, don't hesitate to get in touch with us whenever.

Professor on why so many incompetent men end up in leadership

Teacher on why such a large number of 'uncouth men' end up in initiative Teacher on why such a large number of 'uncouth men' end up in initiative You likely haven't had only one inept male chief â€" odds are, you've had a few. In the interim, there's the lady in each division who buckles down, holds her head down, however can't get a promotion.But rather than over-inspecting the reasons why ladies experience difficulty excelling expertly, Tomas Chamorro-Premuzic â€" an educator of business brain science at the University of College London and Columbia University â€" turned the problem on its head and took a gander at why such a large number of normal, to out and out clumsy, men get advanced into places of administration as though it's their birthright.Follow Ladders on Flipboard!Follow Ladders' magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!His new book is called Why Do So Many Incompetent Men Become Leaders? (What's more, How to Fix It). In it, he contends that ladies at the top will in general outflank men, clarifies the legend of appeal, and how there ought to be progress ively proficient impediments for men, not fewer.Chamorro-Premuzic talked with Ladders about a portion of the book's themes.You composed that the manner in which we see pioneers is flawed.[We live] In an age where initiative is very mind boggling, theoretical, hard for the normal worker or voter to pass judgment. We center around what we can see and what we can see is certainty as opposed to ability. Mystique as opposed to modesty. What's more, narcissism as opposed to respectability. In each one of those three characteristics, men over-file contrasted with ladies. They are not significant contrasts, however they total. By and large, we botch manly characteristics with initiative potential and consequently essentially, men get remunerated for these things that don't generally add to administration viability, yet they lure us. They are the qualities that tempt individuals, and that is the reason men, one reason why men get to the top snappier than ladies, more regularly than women.Whe n ladies show these highlights, which is less often, we really don't praise them so much. We don't care for ladies who show a ton of certainty, who show charm like practices, and we don't march them when they are narcissistic.You expounded on the absence of vocation impediments for bumbling men. How so?There are different reaches or a progression of snags that ought to be set up â€" yet are not â€" for men. They have to do with practices like assuming acknowledgment for others' accomplishments, reprimanding others for their own errors. At the point when most chiefs are male, it is common that they will like to manage guys and employ guys in light of the fact that individuals enlist in their own picture. That in itself is a narcissistic tendency.You like the individuals who appear as though you since it's a socially adequate method of cherishing yourself. Also, I'm not saying that why there is sexism in the public arena or the unfair limitation don't assume a job, everything assumes a job, yet truly individuals have not underlined enough how much these character attributes impact our selections of pioneers without truly driving effectiveness.Something related: You expounded on the legend of mystique in pioneers. For what reason do we put such a great amount of significance on allure? What's more, for what reason do we interface it to what approaches leadership?It's on the grounds that we have a failure to really distinguish or pass judgment on real skill well. Magnetism resembles the intensity of brands. At the point when you don't think a lot about an item â€" it could be a tote, an eatery, music, a film â€" you simply default on the huge brands. 'OK, I will confide in this since I can see that it's a conspicuous brand.'Charisma is something that we in a split second ascribe to other people. The vast majority of the components that foresee charm, regardless of whether individuals are viewed as magnetic, have nothing to do with administration potential. They ha ve to do with whether individuals are appealing, regardless of whether they are amazing, whether they show some shallow social aptitudes like creation eye to eye connection or utilizing the correct sort of non-verbal communication, so they appear to have a presence.So we default on that since it's anything but difficult to pass judgment and in a manner we're languid but at the same time we're mindful of the complexities of really concentrating on administration potential. Today, a great many people pick a president dependent on who they would prefer to have a lager with.The elective is to really plunk down, do a ton of work, and attempt to truly consider who has the best arrangement, who can oversee others, who is generally proficient, what are the strategies they propose and all that is intricate and we simply need to stare at the TV and stay aware of the Kardashians.You composed that among pioneers, the ladies for the most part beat men. How?The information on this originates from contemplates that take a gander at how pioneers influence their groups and especially what sway various pioneers have on the exhibition of their groups. The authority style that helps groups or devotees the most is transformational initiative. It's an initiative style that is put together not with respect to having force and dictator or legitimate order however on building up an association with your devotees, where they trust you and you're ready to convince them to adjust their qualities and perspectives to you. As a rule, this style is shown by women.Conversely, men will in general presentation more non-attendant initiative, which implies they essentially don't oversee. They leave groups without course, without direction and they are occupied, probably politicking or overseeing up as opposed to down or when they are more involved in their administration style, they are all the more frequently totalitarian or tyrant, domineering. So a few stories have indicated that ladies will i n general have groups that are progressively drawn in, so they are increasingly excited. Confidence is higher in groups overseen by ladies and that even by sort of weighty execution markers like incomes, benefits, ladies will in general outperform men in their performance.Now a great deal of the occasions the counter-contention resembles definitely yet that is simply examining predisposition on the grounds that since it's harder for ladies to become pioneers, those that become pioneers are better. The guidelines are higher, which is potentially obvious. By and large, ladies must be more qualified than men to have a similar position and considerably more qualified than men to have a similar position and get paid so a lot. Yet, the arrangement isn't to make it simpler for ladies to become pioneers and in actuality bring down our measures when we select ladies, yet it is to apply a similar quality control guidelines and increase our expectations and have better models when we select me n, so we're better ready to vet or screen out inept male leaders.Do you imagine any answers for pioneers both male and female in the future?First of all, I believe it's essential to get that despite the fact that sex is associated with every one of these things, the issue is truly not in a general sense about sexual orientation, yet it's about our powerlessness to choose on ability or potential … Instead it's a lot simpler to choose the correct individuals and search for the characteristics that improve individuals pioneers. Particularly when they don't as a rule make individuals pioneers, that is center around skill, center around modesty, and spotlight on respectability and in the event that you do what coincidentally, a few associations do it beyond what others and we can see that they are progressively effective in light of the fact that they have increasingly meritocratic frameworks, less poisonous political societies, and more significant levels of income, net advertisers sc ore, gainfulness, etc.So I think the huge test is that associations need to acknowledge that first, they are not as meritocratic as they claim to be on the grounds that nepotistic societies and harmful legislative issues hold up traffic of meritocracy and also that today you can't improvise. You can't simply heed your gut feelings and state alright I'm going to talk with this individual. 'Goodness, incredible culture fit. I like them. Fantastic. Come in.' Then at the same time you're burning through cash on cognizant inclination preparing. It doesn't bode well when there are these cognizant predispositions that shroud and trump information driven ways to deal with ability identification.You may likewise appreciate… New neuroscience uncovers 4 customs that will satisfy you Outsiders know your social class in the initial seven words you state, study finds 10 exercises from Benjamin Franklin's day by day plan that will twofold your profitability The most exceedingly terrible slip-ups you can make in a meeting, as indicated by 12 CEOs 10 propensities for intellectually tough individuals

9 Best Executive Resume Services in Canada

9 Best Executive Resume Services in Canada If you are a Canadian senior-level executive looking to take your next career step, you need to think hard about how to make the best impression on potential employers. At the leadership level of the job market, a great track record is important, but so is having a focused personal brand.So what should your first step toward your next career move be?That’s easy. Hire a professional resume writer.There are executive resume writing services across Canada who are wizards at making you look good on paper. They can craft you a laser-focused, keyword friendly masterpiece that will get you more interviews and even more leverage as you negotiate your new salary.Use this list of the top ten executive resume writers in Canada to get you started today.Best Executive Resume Services in CanadaIf you are in a hurry and don't want to read our detailed reviews below, here is a list of the Best Executive Resume Writers in Canada:Find My Profession (that's us!) Docherty Career Management Career Impr essions Resume World Inc. Careers by Design CareerJoy FutureWorks SkyHigh Resumes We Love ResumesAnd now for the detailed reviews...1. Find My ProfessionFind My Professionis not just a top-notch executive resume service available in Canada. We are a global company headquartered in the US on a mission to master effective, ATS compatible resumes that convert into offers.A major perk of Find My Profession is that we are not a one-person shop.Collectively, our team of elite resume writers has experience in 85+ unique industries/professions. This allows us to assign you a professional writer (in the United States) based on your unique background and experience.We are also not a resume factory. We will never use “ghostwriters”. You will have your resume writer’s name, email, and phone number for direct communication.With 100+ 5-star reviews and a 60-day interview guarantee thatspeaks for itself, you can sleep easy knowing that your satisfaction is our #1 priority.Pros:Find My Profes sion commits to working with each client until they are completely satisfied. Don’t worry about having a limited number of edits, or a set amount of time with your writer.Cons:Find My Profession is a virtual/online company. While we provide services in your city, we don’t have a physical office.Also, with a focus on more senior positions, our entry-level resume service may be a bit pricey for recent graduates.Turnaround: 3-5 business days. Can expedite to 2 business days.Cost: $695-$895 USDPhone: (831) 888-0967Don't take our word for it, check out some of our 5-star reviews.Trustpilot2. Docherty Career ManagementDocherty Career Management is run by former employment agency owner Ken Docherty. Ken has won prestigious awards for his executive resumes, competing against certified resume writers from around the world. As you look through his resume gallery, you will immediately see some gorgeous CEO samples. You can’t help wanting him to make you look that good too. Ken is also an experienced executive recruiter and has conducted recruitment campaigns for some of the world's leading employers, including Shell, Chevron, Teck, Fluor, IBM, Motorola, HSBC, and Deutsche Bank.Pros: Ken Docherty’s top resume packages include something intriguing: a ‘Think Ahead’ resume update in one year’s time. That’s a unique offering in this industry.Cons: It is hard to find a flaw in Ken’s approach. You would be in good hands with him. It would have been nice to be able to find a phone number on the website, but that is a small point.Turnaround: 5 business days.Cost: $950â€"1400.Phone: Contact through the website’s contact page.3. Career ImpressionsCareer Impressions is a resume writing service just for executives. It is run by professional resume writer and interview coach Adrienne Tom. She dubs herself Canada’s First Certified Executive Resume Master and is dedicated to creating effective personal branding packages for top-tier professionals. She provides load s of resume samples on her website that will wow you instantly.Pros: Adrienne has the laudable goal of helping you land a higher salary. We are guessing you won’t say no to that.Cons: It’s a hefty investment. Arguably, you would likely get a good return on that investment, but if it is out of reach for you right now, check out some of the more affordable options on this list.Turnaround: Finalized in 14 days.Cost: $895â€"2295, with the high-end packages including LinkedIn and branded cover letters.Phone: (587) 332-68064. Resume World Inc.Resume World is a pioneer of the resume writing industry in Canada with more than a quarter century of experience. They will give you a choice of resume formats to use and you will be sure to find the one that suits you best. They claim that 97% of their clients re-use their service again to advance their careers, which is a stunning statistic. They have scores of positive reviews from customers who were frankly amazed at their on-paper transform ations.Pros: They offer handy à-la-carte pricing for things like resume reformatting and resume editing if you feel, now or later on, that is all you really need.Cons: Visually the resume samples could use a little more oomph.Turnaround: Not stated.Cost: $1495.Phone: (416) 438.36065. Careers by DesignCareers by Design is a successful career coaching business with a dedicated resume writer. Reviewers say that she works patiently with them to draw out exactly what their most marketable talents are. They have a “Leaders” resume package designed just for top execs at the director level and above that is well worth checking out. One cool feature on the Careers by Design website is a downloadable packet of before-and-after resume samples. If you’ve been wondering exactly how dramatic a difference a resume writing service make in your career, give it a read.Pros: Careers by Design offers a monthly installment plan to spread out the full cost of your resume package. Handy!Cons: Becau se this business is primarily a coaching service there is just one dedicated resume writer. That said, no reviews mentioned a lack of availability.Turnaround: 3 days.Cost: $788â€"988.Phone: (416) 519-84086. CareerJoyCareerJoy is a Toronto career coaching and outplacement service with an auxiliary resume-writing team. They promise to help you create your personal brand, so if that is what is really missing from your equation, give them a solid look. All CareerJoy’s top packages come with two hours of personal branding coaching. We love that their top Leadership package also comes with a 30-second elevator pitch. You can never know when you’ll need one!Pros: You can download a free career guide from their website. You also may want to check out their YouTube channel, CareerJOY TV.Cons: Their resume samples could be more eye-catching graphically.Turnaround: 5 business days after reviewing necessary client information.Cost: $949Phone: (877) 256-25697. FutureWorksFutureWorks is owned by experienced, Vancouver-based resume writer Dorothy Keenan. In addition to a full range of resume services, all of which include three one-hour consultations, FutureWorks offers career guidance and outplacement services. All FutureWorks resumes come with a no-nonsense satisfaction guarantee. She also provides LinkedIn and professional biographies.Pros: The sheer quality of the samples on the website will give you peace of mind that your money would be wisely invested here. Also, the one-on-one time that is being offered is generous.Cons: FutureWorks sometimes has a waitlist. Although that almost makes Dorothy a more interesting choice. If her services are so much sought-after, they must be great, right?Turnaround: 10â€"15 days for a first draft.Cost: $1495.Phone: (604) 618-31128. SkyHigh ResumesSkyHigh Resumes has some wonderful packages just for executives and business owners. This team has experience writing for some of Canada’s top professionals and executives and their firs t order of business will be to get you thinking about your personal brand. The higher price listed below represents their premium executive package, which includes LinkedIn.Pros: SkyHigh’s samples are visually attractive and will give potential employers a good snapshot of you. They offer unlimited revisions of your resume, which is a valuable bonus. Clearly, they will value your investment as much as you do.Cons: There really were few drawbacks to spot. They don’t offer interview coaching as some other services do, but if pitching yourself in just the right way on paper and/or LinkedIn is all you need, SkyHigh could be a great option for you.Turnaround: 5â€"7 business days.Check website for possible wait times.Cost: $399â€"699.Phone: (604) 330-29929. We Love ResumesWe Love Resumes has incredible packages for all levels of service. With their executive resume package they include a resume, cover letter, phone interview, LinkedIn profile, interview guide, and thank you letters. T he firm is based in Toronto, but serves all of Canada with their executive resumes. They also have a resume 2nd refocus where you can get another resume for a side job or hustle. This is not only unique, but super beneficial in today’s gig economy.Pros: We Love Resumes has a fast turnaround time for an executive resume service. They also have a lot of experience writing resumes for several different industries. So no matter if you are trying to get an executive gig with Rogers Communications or score a position with the Toronto Maple Leafs, We Love Resumes has got your back.Cons: We Love Resumes does not have any information on the team behind the resume offerings on their site. That is something to consider when choosing a Canadian executive resume service, especially if you want to know who is behind the screen and writing your resume.Turnaround: 1-3 business daysCost: $302Phone number: (855) 243-9090This List Serves The Following Areas Near Canada:Toronto, Montreal, Vancouver, Ottawa, Ontario, Calgary, Edmonton, Quebec City, Winnipeg, Hamilton, Kitchener, London, St. Catharines, Halifax, Oshawa, Victoria, Windsor, Saskatoon, Regina, Sherbrooke, St. John's, Barrie, Kelowna, Abbotsford, Greater Sudbury, Kingston, Saguenay, and more.If you don't need a local resume writing service and would like a top U.S. company, please check out our list of the best most affordable resume services.